Re·la·tion·ship (noun) A connection, association or involvement. An emotional or other connection between people.
In nonprofits, relationships are everything. To achieve your mission, you need people. You need people who are willing to help you put in the effort to help you achieve your mission. You need people who are committed to donating their time to help you achieve your mission. You need people who are willing to invest their money to help you achieve your mission. You need a staff to help keep all the parts moving. Nonprofits must have relationships — connection, association, involvement. And you have to make it emotional to build a lasting relationship. These enduring, lasting relationships will make a difference in how your organization views the strategies needed to achieve your mission. Simply stated: nonprofits need people to succeed.