INK Consulting Blog

INK Consulting’s mission is to help nonprofit organizations realize the potential of all relationships. INK combines hands-on experience, strategic thinking and a healthy view of the big picture to help nonprofits create an organizational culture of concentrating on what really drives mission success: relationships.


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What’s Your Word?

If you have been reading my blog regularly, I think that you get my point that I think all relationships are important toward the achievement of any nonprofit’s mission. So many different groups of people have a lot to offer to your nonprofit.

Do you believe this too? If so, do you act on what you believe?

If your organization truly values all relationships, you’ve likely moved beyond the donor-centric language. Instead, you might be using more accurate words: supporters, customers or constituents — instead of a catchall term like “donors.”

So tell me, what word does your nonprofit organization use to talk about your collective relationships? Do you use supporters, constituents, customers or something else? For whatever word you use, what does this definition include for you (volunteers, government officials, general community members)? Please share your thoughts in the comments box of this post.

…And if you aren’t at the stage of changing your internal language yet, I hope that this post made you stop and think about what you might need to change for your organization…

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Painting a (Relationship) Picture

Anyone that knows me is probably chuckling right now that I am writing a post titled painting a picture. Lucky for you, I’m not talking about a real picture. I don’t have an ounce of artistic skill in my body.

Like I said in my last post, shifting to become a relationship mindset organization starts with believing. Your organization has to believe that relationships will achieve the mission. Your organization has to believe that money is not the only way to achieve the mission. After you believe, two important steps come next.

  1. Your organization has to look at the big picture and recognize what various people can offer toward achieving the mission. Donors are not the only people who matter.
  2. Your organization has to engage people to achieve the mission.

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